WILDLING MARKETING & PR
Wildling Marketing & PR is one person, me, Yolanda Ulger. Working in the music industry for over 19 years, mostly experienced in marketing and PR in the label industry. I started my carrier in Public Relations and after 10 years of doing PR for different artists like Nick Cave, Oasis, Racoon, Matt Simons, Tiesto, Soulwax, dEUS, Balthazar, Editors, Grace Jones, Alt-J and Dinosaur JR, I moved into the position of Digital & Streaming Marketing Manager. I've seen the rise of the social era and streaming music consuming. In this role I learned how to approach the new way of consuming and market the target audience online. The last couple of years I've been working as a project manager for Universal Music being responsible for labels like Interscope and Capitol. I was responsible for marketing for artists like Lana del Rey, Michael Kiwanuka, Niall Horan, Roxeanne Hazes and Douwe Bob.
All this experience is now combined in a clear vision for music marketing. Taking the DIY mentality and perseverance of an independent company and combining that with the structured and target driven way of working at a major company, I added a personal approach to create tailor made strategies to reach your marketing goals.